Consumer Lending: Affirm Closes another Funding Round

Consumer Lending: Affirm Closes another Funding Round


  • The US payment FinTech Affirm announces a $300 million Series F funding round led by Thrive Capital.
  • Affirm’s overall valuation new reaches $2.9 billion.
  • This round table includes new investors including Fidelity Management and Research Company, Baillie Gifford, Wellington Management Company LLP, Ashton Kutcher and Guy Oseary's Sound Ventures. Returning investors include Founders Fund, GIC, Spark Capital, Lightspeed Venture Partners, Moore Asset Backed Fund, LP and Ribbit Capital.
  • Goals:
    • Extend the footprint of a company which grew fast in 2018. This change in scale was for instance materialised by an agreement with Walmart, providing them access to their 4,000 points of sale across the US.
    • Hire more employees and increase their teams from 580 to 850 people by the end of 2019.


  • Make further progress in a highly competitive landscape led by players such as Klarna and JPMorgan Chase. Affirm’s growth is ongoing: they granted over $2 billion in loans for in-store purchases over 2018. Their report a Net Promoter Score in the US of 83+.
  • Likewise, this start-up also opened offices in Pittsburgh (Pennsylvania).


  • To date, Affirm raised over $800 million in equity funding.
  • Over the past months, brands including Walmart, Warby Parker, Verizon Visible, David Yurman or Room and Board added Affirm to their lists of in-store payment options. Their customers can rely on their services to pay in instalments for purchases up to $15,000 from 2,000+ merchants.
  • Affirm also made progress in the travel industry, and partnered with Expedia, for instance: a brand their main rival Klarna just signed also (to implement the “Travel now, pay later” offer).
  • Affirm’s lending offers are issued in partnership with Cross River Bank.

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