Natixis Aims for Merchants with Wynd

Natixis Aims for Merchants with Wynd

FACTS

  • The French start-up Wynd announces a €72M funding round from several investors, and Natixis, subsidiary of BPCE, is taking a stake in this FinTech, too. This transaction also involves an industrial partnership between Natixis Payments and Wynd.
  • Goals: Craft an innovative payment solution intended to streamline omni-channel payment and checkout processes, while assisting merchants through their digital transformation.
  • Wynd’s multi-channel solution (which sets links between digital and physical contexts) will be combined with online and omni-channel payment solutions by Natixis Payments and Dalenys. The new SaaS platform would then allow merchants to:
    • Feature online ordering services (including Click & Collect options)
    • Turn their stores into warehouses for their e-commerce business
    • Better manage waiting time and avoid that customers should have to checkout in-store
    • Design wallets to merge orders, payment and loyalty
    • Seamlessly manage payments (allow customers to only specify their bank information once, and apply this to all channels)

CHALLENGES

  • Supporting Wynd’s growth ambitions. With this new funding round, Wynd intends to hire more employees, speed up their development processes for AI modules, and massively invest in R&D.
  • International expansion. Wynd is already present in Morocco, Dubai, Hong Kong and Bangkok. They now aim for Germany, the UK, Italy and Spain.
  • Natixis Payments building relationships with merchants. Natixis Payments keeps relying on the FinTechs they acquired (Dalenys) and their e-wallet (S-Money) to assist merchants through their digital transition while enhancing their range of services, as the current trend praises seamlessness on all channels.

MARKET PERSPECTIVE

  • Just a few days ago, Natixis teamed up with Casino to craft an e-wallet for Cdiscount. Their focus on the BtoB sector is once again highlighted.
  • This partnership will then contribute to enhancing Natixis Payments’ merchants-dedicated services. Wynd could walk its way up and challenge far-reaching software vendors such as Oracle.

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